Breland's song 'My Truck' is similar to Lil Nas X's 'Old Town Road' in showing broad appeal as a 'country trap' song that mixes country-western and hip-hop genres. #MyTruck My Chevy Truck - BRELANDīy enlisting hip-hop artist Breland to appear in a music video on TikTok, Chevrolet aims to reach Generation Z, which is the most multiethnic demographic group in U.S. to pickup and get down with #Silverado and. Chevrolet aims to be top-of-mind among the most likely truck buyers with its expanded presence on the buzz social media app.

The pandemic depressed automotive sales as more people worked from home or were unemployed, but there are signs that demand is recovering as the economy rebounds from lockdowns. Trucks tend to be more popular with younger adults, as 50% of new truck buyers are between the ages of 25 to 54, compared with 43% of SUV buyers, according to data compiled by digital marketing firm Hedges & Co. The pandemic has increased people's time spent watching digital video and connecting through social media, making the platforms more significant for marketers looking to reach homebound consumers.Ĭhevrolet's music video on TikTok aims to highlight its brand among a younger generation of consumers who are reaching the age of purchasing their first vehicle. The music video and recently launched TikTok channel point to how the vehicle brand seeks to target younger consumers who tend to be heavier users of social media.The music video shows three models of the Silverado in different settings throughout Nashville, while Breland discusses the background for his hit song and enthusiasm for the brand in a separate video interview. Chevrolet posted the video to its TikTok profile page, which launched earlier this month to showcase the carmaker's latest models and has nearly 140,000 followers.The General Motors brand features its Silverado full-size pickup truck in the video, while the lyrics mention the Chevy Trucks lineup, per an announcement. Chevrolet made its first appearance on social video app TikTok with a rebooted version of 'My Truck,' the hit song by hip-hop performer Breland.Driving on a smoothly paved road may require a different suspension level than a rocky dirt road. This is especially important given that not all roads are created equal. The suspension can be adjusted so it either raises or lowers the truck, giving you more options. Strutmasters reports that using air bag suspension can dramatically smooth out your ride. Towing changes the way you drive, and part of this may include a rough ride to your destination. The concept is designed to resist the weight of the frame of the vehicle, pump air in to keep the truck from squatting, and let air out when you’re not towing.” What are the pros of air bag suspension? According to Road Master, “The air bag suspension system essentially works like a balloon. That’s where air bag suspension comes in. According to Trip Savvy, towing too much weight can result in braking and acceleration problems, as well as erratic steering. This weight can cause your truck to sag and create problems that could result in a wreck. Squats are great when you hit the gym, but it’s not so great when your truck is doing squats due to excess weight from the load you’re towing.

Dont touch my truck